Who We Are

From initial consultation through to installation our experienced team are on-hand to support you in achieving the ideal fireplace for your home.

Based in Westbourne in Poole we are renown for our collection of stylish and unique fireplaces, all selected from leading manufacturers. Whether your dream fireplace is traditional, contemporary or an environmentally friendly biofuel fire we will have the perfect fireplace for you, your family and friends to gather round.

Our Core Values

Great service

We strive to give you the best service possible. Our experienced advisors will guide you through the selection process and our technical knowledge will give you the reassurance that your fireplace will be correctly installed as your family’s safety is paramount to us.

Highest Standards

By the Fire supply the highest quality fireplaces in the marketplace. Our experience means we only select manufacturers with products that are built to last and are backed with the relevant guarantees and to required British standards

Professional Team

Our professional team have all the experience to ensure that from selection to installation the process for you is an easy and an enjoyable one. All are fitters are gas safe registered and for solid fuel (woodburning stove) our fitters are H.E.T.A.S registered

Fair Prices

Our fair price policy means you, as our client, will always be quoted the best price possible in terms of value for money and best practice; for all By The Fire services and products.

After Service

We value all our customers and once you are a client of By The Fire, we consider you a client for life.

Our after-service team will always be available to you after installations to advise and assist on any queries you may have.

Our Journey With You

Initial Consultation

We will have an initial conversation with yourselves to find out what you are looking for in your unique fireplace for your home. We love to share our ideas and by listening to what your dream fireplace will be, we can guide you to the fires that are most suitable for your individual requirements.


You will receive a written quotation that will cover all services and products we will offer; all our costs are transparent and quoted in advance. By The Fire clients will never receive an unexpected bill.


We place a high importance on our survey before installation where our experienced team can identify any issues before they arise, resulting in a smooth and efficient installation for you.


Our qualified and experienced fitters will install your fireplace within all health and safety regulations. We place a high emphasis on leaving your premises clean and tidy and will leave you with your perfect fireplace that you will be happy with for years to come.

After Care

As part of our commitment to excellent customer service we will follow up your installation with a call from our After-Care team. Our team will always be available for any queries you may have, or to provide any additional products to enhance your special fireplace.